Directed by Andrei Severny and produced by Edward Tufte, it was released in July 2012 and was screened in New York,[1] Boston,[2] Phoenix,[3] Toronto,[4] Reykjavík,[5] Philadelphia,[6] Stanford,[7][8] and New Haven.

[10] It provides insights into graphic design, typography, composition, form and visual arts education.

"[11] FastCompany writer Kyle Vanhemert claimed "the film opens the eyes to the design details around you.

"[12] In her article "Learn to See Like an Artist" at Lifehacker Melanie Pinola called it a "beautifully made film.

"[13] She wrote "Whether you're an aspiring artist or not, the video can teach you how to really look, notice and appreciate design details, and become more critical and curious in the process.