[4] TV drama Mad Men took inspiration from Bates and Rosser in the development of their characters.
A one-page, 1967 Tobacco Institute document is the text of a proposed print ad designed to confuse the public about the link between smoking and lung cancer.
It was one of five ads drafted and tested by Ted Bates & Company, Inc. Advertising for the Tobacco Institute in the wake of the publication of the 1967 Surgeon General's Report, The Health Consequences of Smoking.COMMUNISM CAUSES CANCER You don't believe it?
"[6]Bates died on May 30, 1972; services were held at St. James' Episcopal Church in Manhattan.
[8] His creative partner, Rosser Reeves, described the reasons for Bates' success at the induction: There are two things not commonly known which I want to put on the record today.
Very early on at one fell swoop, Ted Bates gave away 90 percent of his agency to his key people.