For The Day Today, Peter Baynham joined the writing team, and Lee and Herring were replaced by Graham Linehan and Arthur Mathews.

The programme occasionally features producer Armando Iannucci and writer Peter Baynham, the latter playing Gay Desk reporter Colin Poppshed, among other characters.

Morris presents aggressively, often arguing with reporters and insulting guests on-air, and at one stage provoking a war between Australia and Hong Kong.

Each episode is brought to an interrupted ending with just enough time to quickly overview the following day's newspapers (a parody of Jeremy Paxman on BBC2's Newsnight) printed with absurd headlines such as "Lord Mayor's pirouette in fire chief wife decapitation" or "Russia elects cobweb" and a final humorously misused video.

Instead of shuffling his papers in clichéd newsreader style, Morris takes advantage of the dimming lights to perform bizarre activities; putting many pens in his jacket pockets, placing a tourniquet around his arm in preparation to inject heroin, removing his normal hair to reveal long blonde locks underneath, and, in the last episode, prostrating himself before the newsdesk.

With the exception of Patrick Marber, the entire main cast of The Day Today take guest roles in I'm Alan Partridge, in addition to writers Peter Baynham, Arthur Mathews and Graham Linehan.

The Day Today also features appearances by show co-creator Armando Iannucci, also by Peter Baynham, Jean Ainslie, John Thomson, Graham Linehan, Alan Stocks and Minnie Driver.

The DVD also includes several "easter eggs" including: a version of a State of the Union Address by George W. Bush, edited to make United States policy seem insanely belligerent; a new audio discussion between Morris and Alan Partridge discussing bizarre theories of how Diana, Princess of Wales, and John F. Kennedy died; a further discussion between Morris and Partridge about the environment; a reunion of Morris, Partridge, Brant, Peter O'Hanraha-hanrahan, Collaterlie Sisters and Valerie Sinatra; and another audio sketch featuring Peter O'Hanraha-hanrahan pretending to file a report from the World Trade Center covering up the fact that he had overslept, while blithely unaware about the attacks on 11 September 2001 have just taken place.