[1] In 2004, TVB and the Ad Council partnered with NHTSA to launch the Project Roadblock[2] anti-drunk driving campaign;[3] 2022 will be the 19th year of this long-running local broadcast TV initiative.
[5] In 2010, it adopted TVB as its official name and refocused on the message that local stations also offer television commercial time and space on a range of digital channels.
[8] In 2019, TVB advocated for an industry-wide move to transact the selling and buying of local broadcast TV advertising inventory using impressions rather than conventional ratings points.
[11] The program advocates for women in the local broadcast TV industry by providing skill-building, leadership and professional development content.
In 2022, TVB announced 16 new supporting partners for the program, including broadcast TV ownership groups and other industry-related organizations.