Other elements include digital on-screen graphics (DOGs) and End Credit Promotions (ECPs).
Computerised graphics have been popular since BBC Two introduced the world's first computer-generated television identification in the summer of 1979.
The old package consisted of a hot air balloon with an image of the earth printed on it flying over various landmarks across the UK.
Heggessey instead wanted to introduce a set of idents showing people of various cultural backgrounds dancing in different ways.
The style was ridiculed by many, including the BBC's own animated satire Monkey Dust, whose spoofs of the idents included two men engaging in anal sex, and Channel 4's digital channel E4, who spoofed it in a set of their own idents and it also was identified by the public for the wrong reasons.