[3] It is the largest shopping area in the ceremonial county of Shropshire,[4] being located roughly equidistant between Shrewsbury and the West Midlands conurbation.

With a floor area of 100,000 m2, the centre is one of the twenty five largest in the country, and has an average footfall of 300,000 per week, equating to 15 million per annum.

The centre's former logo features The Iron Bridge, of nearby Ironbridge, a UNESCO World Heritage Site.

[6] The site for the Telford Town Centre is on 186 acres of reclaimed mine wastes, old brickworks, and the hamlet of Dark Lane.

It was expanded in 1981 to include extra shopping areas – Phase 2 was officially opened by HM The Queen in late November 1981.

Thenceforth, a refurbishment program was undertaken, including the addition of large roof windows, which admitted more light into the centre.

[8] Other notable stores were added to New Row Mall at this time, including Zara, Costa Coffee and River Island.

This square often plays host to small exhibitions, mini-markets, Santa's Grotto, a children's plastic "ice rink" and a variety of other events.

This cinema is located to the west of the centre, across the underpass connecting House of Fraser to the vehicle parking areas.

The number of parking bays increased to approximately 4,000 spaces, and new bus stops were located around The Round walkway.

There were also plans, that have since been shelved to transfer control of the Ice Rink from the local council to a private operator and move it into an extension of the centre.

[12] In 2010, there were further developments from a leisure perspective adjacent to JD Wetherspoon, consisting of a nightclub named 'Crush', a bar, restaurant and a takeaway unit in the Grange Central area of the Shopping Centre.

The area contains a refurbished library, various chain restaurants, a Cineworld IMAX Cinema, bowling alley/arcade and a new multi-story car park.