After the Spice Girls released "Goodbye" as their first single without member Geri Halliwell in December 1998, the group took a break.

[1] Jerkins said that he hoped to bring an "urban, danceable" feel to the project: "It will still have a pop appeal, but the beats will be a little harder".

[3] In January 2001, Virgin Records issued a promotional disc featuring remixes of the song by Thunderpuss and Jonathan Peters.

[4][5] In the summer of 2001, a promotional single featuring the remixes was released in Australia as a competition prize in a cross-promotion with TV Hits Magazine.

[11] Anne T. Donahue of Vulture criticized the song and described it as attempt of the Spice Girls at throwing "shade" at Geri Halliwell, a former group member at the time.