The Union Jack dress is an item of clothing worn by singer Geri Halliwell of the Spice Girls at the 1997 Brit Awards.
The next day the images of the dress made the front page of various newspapers around the world, and it is now remembered as one of the most iconic pop moments of the 1990s and Brit Awards history.
[9] Halliwell decided she wanted to "celebrate being British" and asked her sister, Natalie, to stitch a Union Jack tea towel onto the front of the black dress as a patriotic gesture.
[1] Halliwell wore the finished dress whilst performing a medley of "Wannabe" and "Who Do You Think You Are" at the Brit Awards on 24 February 1997.
[11] The buyer was Peter Morton, on behalf of the Hard Rock Hotel and Casino, Las Vegas, who displayed the piece of clothing as pop memorabilia.
[6] The dress was one of many items of Spice Girls memorabilia sold at the auction, where total sales for charity reached £146,511 (equivalent to £325,636 in 2023).