The system enabled users to track real-time performance of TV audience delivery in a graphic interface.

The new tool was designed to incorporate new research data including GPS and support the role of the Traffic Audit Bureau for Media Measurement.

[9] Telmar released the MultiBasing tool in 2005 allowing users to combine separate databases into a single set of results.

Matterhorn incorporates data analyzing the effectiveness of marketing campaigns and changes in media plans on ROI.

[15] On October 10, 2019, Telmar was acquired by Liiv, a holding company, founded by James Ingram and Benoit Lagarde.