Ten-year AFL patch

The AFL owners declined, in Lamar Hunt's words, because they felt that a patch would make the uniforms "too busy".

As reported in the Kansas City Chiefs' 2006 Press Guide, Woodard had a patch made to be used by whichever team won the final AFL Championship.

It turned out that AFL founder Lamar Hunt's Chiefs would be in the final AFL-NFL World Championship Game, and Hunt agreed to have the Chiefs wear a ten-year AFL patch in Super Bowl IV.

AFL Hall of Fame coach Hank Stram supported the idea and used the patch as a motivating factor for his team.

After Hunt's death in 2007, a modified version of the AFL patch, this time rendered as a disc instead of a federal shield, and with his "LH" initials replacing the "AFL" letters on the football, became a permanent part of the Chiefs uniform on its left side as a memorial to the league and the team's founding owner, along with being an icon within the end zones of Arrowhead Stadium to identify the team's conference, replacing the post-merger AFC logo used by the league until 2009.

The shoulder patch worn by the AFL 's Kansas City Chiefs in the fourth AFL-NFL Championship game
Chiefs tight end Travis Kelce , pictured in 2021, in uniform with a Lamar Hunt memorial patch on his left side inspired by the Ten-Year AFL Patch.