The ’paper started as a list of the town's influential and well-to-do visitors but soon added news, mostly local, and adverts which traditionally adorned the front page.

[5] In 1978 the ’paper, which was being printed under the title ‘West Wales Weekly Observer’ was saved from having to close when it was acquired by Sir Ray Tindle, who encouraged a more localised approach to news reporting, “reporting on strictly local news and events which are important to the community.”[6] To this day the ‘Tenby Observer’ is one of the titles owned by Tindle Newspapers Ltd.[7] The newspaper currently enjoys great success, with a print and online readership of about 24,000 per week.

[8] Also under the ‘Tenby Observer’ banner are the ‘Narberth and Whitland Observer’, established 1906, the ‘Pembroke and Pembroke Dock Observer’, established 2011, a yearly Summer Holiday Guide, the monthly nostalgic ‘Tenby Times’ (now a supplement), ‘Tenby Times Annual’, two Wedding Planners each year, an event guide for Ironman Wales and a Local Directory featuring local businesses and skilled services.

[5] Current ‘Observer’ offices are situated at the bottom of Warren Street, Tenby, near the Railway Station.

In addition to the General Manager and Editor there are four members of staff for reception, sales and advertising, and two reporters.