The Beach was an Independent Local Radio station broadcasting to the Great Yarmouth and Lowestoft areas.

LTR presenters included Martyn Lee, Steve Smart and his co-presenter at the time, Matt Denny.

Following 30-day trial broadcasts, along with similar efforts in Great Yarmouth, The Radio Authority (now Ofcom) created a new licence for the area.

From 9 January 2017, all 103.4 The Beach's programming was shared with North Norfolk Radio, Town 102, Dream 100 and Radio Norwich 99.9, although the five stations kept separate branding (particularly for local travel, events, news, adverts and commercials) with programmes broadcast from the studios in Ipswich and Norwich.

A second transmitter on 97.4 FM is located at Havenbridge House office block in Great Yarmouth, Norfolk.