10Play or 10 Play (formerly known as Tenplay, set to rebrand as 10 in early 2025[3]) is an Australian free video on demand and catch-up TV service run by Network 10.

[1][2] On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors.

In 2024, Paramount announced that 10Play would be rebranded as simply 10, adopting the same branding as the network's linear television platform in 2025.

[3] Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours.

[7] On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.