[2] Tepoztlán was named a "Pueblo Mágico" (or magic town) in 2002 but its title was removed in 2009 for failure to maintain the requirements.

People visit the town for its authentic traditional environment, along with the pyramid and several communities with ecological or progressive thinking.

[8] According to myth, Amatlán, in the municipality of Tepoztlan is the birthplace of Ce Acatl, later known as Topiltzin Ce Acatl Quetzalcoatl, and who may be the possible historical basis of the Mesoamerican god Quetzalcoatl over 1200 years ago, the feathered serpent god widely worshipped in ancient Mexico.

At the top of a hill, there is a small pyramid devoted to Ometochtli-Tepoztēcatl, the supposed inventor of pulque, a beer-like drink made from the maguey plant.

Anthropologists Robert and Margaret Park Redfield lived in Tepoztlán 1926-27[11] and published Tepoztlan, a Mexican Village: A Study in Folk Life,[12] and "Notes on the Cookery of Tepoztlan, Morelos"[13] Surrealist painter Wolfgang Paalen lived and worked in Tepoztlán during his last Mexican period (1954–59)[citation needed].

[17] On July 2, Tepoztlán reported five infections but no deaths from the virus; the reopening of the state was pushed back until at least June 13.

[24] One that describes a man by the last name of Tepoztón who is born to a laundress and ends up working in Tenochtitlan, Mexico where he is converted to Catholicism.

As a form of payment for some work he did helping to hang a bell at one of the Catholic churches, he receives 3 boxes and is instructed not to open them.

Another version of the story refers to Tepozteco as a person who was baptized and introduced to the Catholic Church on September 8, 1532 in the Axitla River, at the base of the mountain where a statue of Ometochtli was found.

A young 22-year-old missionary named Fray Domingo de la anunciación, baptized Tepozteco after having thrown the idol, worshiped by pilgrims from Chiapas and Guatemala, off a cliff.

Four important gentlemen from surrounding areas:[25] Yautepec, Oaxtepec, Tlayacapan, and Cuauhnahuac, accuse Tepozteco of having betrayed their gods and they challenge him.

[27] The largest localities (cities, towns, and villages) are:[28] The archaeological site of El Tepozteco is centered on the 13th-century temple dedicated to Tepoztēcatl, god of pulque.

[40] The Tepoztlán Ex Convento Museum was built by the Tepoztecan Indians under the orders of the Dominican friars between 1555 and 1580, dedicated to the Virgin of the Nativity.

The capillas posas were invented in Nueva España for the instruction of large crowds of Indigenous, and their use later spread to Guatemala, Colombia, Peru, and Bolivia.