Terrie Pickerill

[1] Pickerill began her career as a coordinator for the Netsch for Governor campaign in 1994, where she recruited and managed volunteers and helped create and implement the statewide field program.

Prior to founding SP Media Group with fellow political consultant Ken Snyder, Pickerill was Senior Vice President at AKPD Message and Media (formerly Axelrod and Associates), where she had a leading role in some of the most important political campaigns of her generation, including the election of president Barack Obama.

[2] Pickerill and Snyder founded SP Media Group in July 2010.

They met while working for David Axelrod on John Schmidt's unsuccessful 1997 gubernatorial campaign, and both cite him as a mentor.

Snyder's commercials for Cook County State's Attorney Anita Alvarez were deemed "brilliant" by the Reader's Mick Dumke, and a reason Alvarez, a political unknown, was able to win her race in 2008.