Founded in McBride's apartment in 1984 after dropping out of the University of British Columbia,[1] Nettwerk has corporate offices in Vancouver, Boston, Los Angeles, Nashville, New York, Hamburg and London.
Nettwerk Management's clients include Stereophonics, K-os, Lissie and Katherine Jenkins.
[2] McBride has spoken publicly about advances in digital technology, intellectual property rights and the future of music distribution.
In 2008, McBride co-authored a paper for the British University of Westminster's "Musictank" entitled "Meet the Millennials".
[citation needed] In 2003, Nettwerk Management was the recipient of Ernst & Young's Entrepreneur Of The Year award.