[2] The company has since produced more shows in the series, along with other videos, and a catalog of albums by various artists from the Thúy Nga Music record label.

In the 21st century, however, the company began to lose revenue due to the piracy of the video and album releases, with chief-executive Marie To commenting, "Profit?

"[4] In 2010, Thúy Nga nearly shut down, narrowly avoiding it due to community support and new business strategies, which included lowering the cost to perform at venues, and increasing advertising.

[3] The company has since moved to social media by 2010, posting videos of Paris by Night performances and full albums on YouTube along with advertising, in order to lure audiences into purchasing the label's works.

The company also transferred part of its Australian distribution rights to a local music center at Footscray, Victoria.