[8][9] That's Entertainment's "reluctant acceptance of life after the on-line auction" was the subject of a six-page article in the May 2000 issue of the national magazine Inc.

[12] Television pioneer Rex Trailer appeared in 2006 to mark the 50th anniversary of Boomtown by meeting his fans, singing songs, and signing autographs.

[13] In an encore of sorts, On September 11, 2011, Trailer appeared at the Fitchburg That's Entertainment to meet fans, sing songs and sign free autographs as he marked the 55th anniversary of Boomtown.

[15] In March 2011, That's Entertainment petitioned the Worcester City Council to change the name of the private street running alongside the store from Marmon Place to Lois Lane.

The Worcester Telegram opined that the proposed name was a good match for That's Entertainment "which, among many things, is in the superhero comic book business.

[19][20] In July 2018 the sign, along with the pole to which it was attached, went missing after it was taken down during sidewalk construction and left laid at the side of the building overnight.