The song was produced by fellow Bad Boy labelmates P. Diddy and Mario Winans.

Directed by Marc Klasfeld (who had previously directed Shyne's first video "Bad Boyz"), the video gives a slice-of-life look at the Brooklyn scene with Shyne waking up from his bed, getting dressed and taking with him a bag carrying unknown contents out of the house as the viewers see his family and how they live.

As he gets out, a car pulls up near the laundromat where a man carrying a full brown paper bag gives it to Shyne, implying that he's his client/customer of sorts.

At first, a confrontation between Shyne and one of men in the crowd is about to commence but instead, they embrace in a hug with the bag's contents containing hundreds of dollars in cash.

Throughout the video there a scenes of people that make up the community: from a prostitute, a boxer, a father-to-be with a pregnant girlfriend, F.B.I.