[3] In November 2011, it was entered at the X-Biz Business Plan Competition sponsored by the Emerson Electric Company and conducted by the Indian Institute of Management Ahmedabad with the idea for “Gloss”.

test-launched in the first half of 2012 with emerging bloggers as well as established writers such as Durjoy Datta and Rohini Rai.

[7] The decision to launch in Toronto was said to be taken keeping in mind the greater freedom awarded and resources available to youth-led start-ups in Canada as compared to India.

functioned as a PR platform for companies both in India and internationally seeking to connect with the teen and college going segment.

was featured in and various mainstream and independent media both in India, and internationally, for being a pioneer in digital publishing, including The Times of India, Entrepreneur,[10] Financial Post (Canada), CBC Metro Mornings, RCI,[11] The Hindu, Hindustan Times, Techvibes, TechCircle, TechAloo and Kochi Vibe.