A special version of the song was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

[3] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".

Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song.

"[7] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL.

[citation needed] He performed the song on Dancing with the Stars results show on April 23, 2013, while Justin Bieber's solos played in the background in a video.

A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice.