TheBlu is a digital media franchise that utilizes virtual reality technology to create 3D-rendered, interactive simulations of underwater environments in the world's oceans.
In 2018, the most recent project in the franchise (TheBlu: Deep Rescue) was launched using the Dreamscape Immersive platform, allowing up to six users to engage in a location-based experience.
[8] In March 2015, a new virtual reality experience known as TheBlu: Encounter, which was co-created and directed by Jake Rowell, was unveiled at the Game Developers Conference in San Francisco.
[12] In 2017, the Natural History Museum of Los Angeles County (NHMLA) opened its first virtual reality program featuring TheBlu: An Underwater VR Experience.
[16] At the Wild Aid 2012 annual gala a single virtual 3D blue whale from TheBlu was auctioned for $10,000 with proceeds going towards raising awareness for ocean conservation.