The 1st Shop of Coffee Prince) is a 2007 South Korean television series starring Gong Yoo, Yoon Eun-hye, Lee Sun-kyun, and Chae Jung-an.

Based on the novel of the same name written by Lee Sun-mi, it was aired on MBC's Mondays and Tuesdays at the 21:55 (KST) from July 2 and August 28, 2007 consisting of 17 episodes.

[2] The drama portrays the story of an unlikely romance between a tomboyish woman, who dresses like a man in order to get work, and a young food empire mogul.

Choi Han-gyeol (Gong Yoo) is the grandson of chairwoman Bang (Kim Young-ok) of Dong-in Foods, a company that has a thriving coffee business.

When Han-gyeol and Eun-chan meet, he, not knowing that she is a girl, decides to hire her to pretend to be his gay lover so that he can escape the blind dates arranged by his grandmother.