Alongside the standard twelve episodes, with the first two aired within a day of each other, the series featured two specials before its premiere – "Meet the Candidates", made available online only on 7 October; and "Ten Years of The Apprentice" on 13 October – and two specials aired alongside this series – "The Final Five" on 16 December; and "Why I Fired Them" on 18 December Marking the programme's tenth series, production staff selected twenty candidates to take part, the highest number to be involved in any variation of The Apprentice globally, with Mark Wright becoming the overall winner.

As The Apprentice was now entering its tenth year, production staff and Alan Sugar discussed how to celebrate this milestone before filming would begin, opting on a few key decisions.

During filming, Nick Hewer began to contemplate his future on the programme, after finding the strain on his stamina becoming increasingly difficult to cope with from the amount of work he had do on and off-camera.

Prior to filming being completed and editing finalised, the BBC found that it could not place the tenth series in its Spring 2014 schedule because of live coverage of two major sporting events in that year – FIFA World Cup and the Commonwealth Games in Glasgow.

Mark works to present his plans for a SEO business for supporting small companies, receiving praise for his strong industry expertise and brand name, yet faces questions over his proposal's target market and staff costs.

Based on feedback from these presentations, Lord Sugar deems that Mark Wright will be his business partner for 2014 for his strong proposal he had expertise to create and being the stronger of the two finalists, leaving Bianca Miller to finish as runner-up due to the many concerns raised about her proposal and her leadership skills (despite having beaten Mark when they were opposing project managers in Week 7).