[1] Karren Brady and Tim Campbell returned as Lord Sugar's aides.
[4] The series concluded on 18 April 2024, with Rachel Woolford emerging as the overall winner, finishing over runner-up Phil Turner.
The series concluded on 18 April 2024, with Rachel Woolford emerging as the overall winner, finishing over runner-up Phil Turner.
[13] Before the series, Lord Sugar spoke during an interview with The Times announcing his plans to "tone down" the penultimate "interviews" episode for this series, following the controversy surrounding the interrogations from the interviewers in the previous series, which Sugar himself said he found "hard to watch.
"[14][15] His aide Karren Brady defended the segment of the process however, insisting that she was not trying to upset the candidates, [during the interviews] however added that "resilience" was critical for running a successful business.