However, the announcement that a General Election would be taking place in May of that year, meant that the broadcaster had to postpone the series until the start of October, due to Sugar's then-official ties with the Labour government at the time.

Complaining to her employer that she required a new role, as the existing one made her work like a "glorified PA" for Sugar,[7] she would retain such comments for a year until her contract was up, whereupon it would not be renewed.

[10] Key: For their next task, each team find themselves creating a new beach accessory, before pitching it to three retailers in hopes of securing orders for their creation.

Amongst the losing team, Joy Stefanicki is fired after demonstrating a lack of contributions and presence over the past two tasks, and for displaying no assertiveness.

Chris opts for a new form of rum-based spirit, earning praise for its taste and its bottle's design, but faces criticism over its advertising and the drink's unappealing appearance.

Stella opts for a new brand of bourbon whiskey aimed at female customers, receiving compliments for creating an appealing promotional campaign, but faces questions over the drink's strong taste.

Reviewing their performances and the feedback from experts, Lord Sugar deems Stella English to be his new apprentice for 2010 for providing an attractive marketing campaign, along with demonstrating good business experience and knowledge, leaving Chris Bates to finish as runner-up due to the flaws in his drink's concept and for being the weaker of the two finalists.

Both Sugar and the producers disapproved of the negative media attention that English brought about after her case was dismissed, and agreed during a meeting that the format of The Apprentice could not continue for the next series.