Once the sixteen candidates for the final line-up were selected and notified, production began in Autumn of that year.

Nick Holzherr, who would lose out in the final, would later go on to raise £1 million to invest in a new online business, "Whisk", and become a success story with what he learned from their participation in the programme.

Each member faces scrutiny over their backgrounds, work experience, track record, and business proposals when questioned by interviewers.

Feedback to Lord Sugar, alongside observations by his aides, leads to him dismissing Jade Nash for raising concerns over the required investment needed for her proposal, and Nick Holzherr for offering a questionable proposal and not disclosing details on his own thriving business.

Of the remaining two, Ricky Martin becomes Lord Sugar's next business partner for 2012 due to his established track record in the recruitment industry and his focused business plan, leaving Tom Gearing to finish as runner-up due to his comparative inexperience and the unappealing high costs of his proposal.