[1] The gallery moved to Farringdon, but was originally in a quiet pedestrianised street near Euston Station, and called The Aquarium: One of the first exhibitions at the Aquarium was of Concrete Poetry assembled by William English and including numerous pieces by Ian Hamilton Finlay loaned by Andrew Burgin who was one of the partners in the original Woburn Walk bookshop.
There was a steady output of novels, records, hand- made books, T-shirts, jewellery, limited edition prints, wallpaper, bed linen, internet sites, art multiples and even stamps.
Part of a Billy Childish show was promoted on the gallery website: In 2004 Jimmy Cauty installed a gift shop, Blackoff, based on the government's Preparing for Emergencies leaflet.
Cautie commented, "The gift shop becomes the place we can explore our branding ideas, Cash for trash — it represents the futility and the glory of it all.
"[3] For the 2007 Islington Art Fair, the gallery produced a limited edition print of Jamie Reid's 1977 poster for God Save the Queen by the Sex Pistols.
Childish then wrote an open letter to the NME saying White was jealous because he had "a bigger collection of hats, a better moustache ... and a fully developed sense of humour.
"[5] The Aquarium Gallery produced a spoof boxing poster advertising Jack "whingy" White v Billy "bitter" Childish, which was offered for sale on eBay.