The Art of Choosing: The Decisions We Make Everyday – What They Say About Us and How We Can Improve Them is a non-fiction book written by Sheena Iyengar, a professor at Columbia Business School known for her research in the field of choice.
Drawing from research in psychology, behavioral economics, and neuroscience, Iyengar explores the complexity behind decision-making processes and offers insights into how choices shape our lives, our world, and our future.
Critics praised it for its thoughtful consideration of a complex subject and its ability to blend academic research with real-world examples.
[9] An audiobook was later released on Hachette Audio, which was criticised by Publishers Weekly as a choppy reading with "jarring pacing and emphasis".
[11] The Art of Choosing continues to be a text in psychology and business courses and is frequently cited in academic and popular discussions of choice.