Its origins are traceable to Saturday, 3 January 1857,[1] when the first issue of Bell's Life in Victoria and Sporting Chronicle (probably best known for Tom Wills's famous 1858 Australian rules football letter) was released.

[3] A competitor, The Age, gloated that as it was printed on coarse heavy paper, its weight exceeded the maximum for concessional postage, adding to its cost to country subscribers.

"[14] The Australasian Post was read by millions at the height of its popularity in the 1960s and 1970s, and featured a uniquely Australian mix of scandal, sensationalism, human interest stories, fashion, politics, culture and entertainment, being the staple of barber shops across the country.

[15] One of its features was its focus on Australiana, with pages of jokes and cartoons, including the Ettamogah Pub series by cartoonist Ken Maynard.

The execution was stayed momentarily when knockabout Herald Sun columnist Graeme "Jacko" Johnstone took the helm, took the bikini girl off the cover, and focused on its knack for telling uniquely Australian stories.