Ester Baiget (Vice-Chair) The B Team is a global nonprofit initiative co-founded by Sir Richard Branson and Jochen Zeitz.

Inspired by the work of Lester Brown and the B Corporation movement, they labeled their vision for a better way of doing business 'Plan B,' and 'The B Team' emerged.

[7] This followed the departure of The B Team's long-serving CEO, Halla Tomasdottir, who campaigned for and won the 2024 Icelandic Presidential Election.

[8] The founding B Team leaders include: Sir Richard Branson, Founder of the Virgin Group and Co-Founder and Co-Chair of the B Team, Kathy Calvin, President and CEO of the United Nations Foundation, Dr. Gro Harlem Brundtland, Deputy Chair of The Elders, Christiana Figueres, Convener of Mission 2020, Mats Granryd, Director General of GSMA, Arianna Huffington, Founder and CEO of Thrive Global, Mo Ibrahim, Founder of Celtel, Guilherme Leal, Founder and Co-Chairman of Natura, Strive Masiyiwa, Founder and Chairman of Econet Wireless, Dr. Ngozi Okonjo-Iweala, Coordinating Minister of the Economy and Minister of Finance of Nigeria, François-Henri Pinault, CEO and Chairman of Kering, Paul Polman, CEO of Unilever, Mary Robinson, Chair of The Elders and President of the Mary Robinson Foundation for Climate Justice, Ratan Tata, Chairman Emeritus of the Tata Group, Zhang Yue, Chairman and Founder of Broad Group China, Professor Muhammad Yunus, Chairman of Yunus Centre, Jochen Zeitz, Founder of The Zeitz Foundation, Co-Founder and Co-Chair of The B Team.

[29] Following the release of the Panama Papers in April 2016 The B Team announced, along with its partners Global Witness, ONE, Open Contracting Partnership, OpenCorporates, The Web Foundation, and Transparency International, the creation of a Global Beneficial Ownership Register for businesses to share their company structures, and eliminate the use of shell companies like those used to obfuscate the owners of assets in the Panama Papers.

[31] The B Team have built the People Innovation Network, to bring companies together to share and learn from one another about how to help their employees thrive at work.

Its initial leadership included Bob Collymore, Dr. Ngozi Okonjo-Iweala, Dr. Mo Ibrahim, and Jochen Zeitz.

[37] In 2018, The B Team partnered with Ceres to launch 'Getting Climate Smart - A Primer for Corporate Directors in a Changing Environment'.