Anchor stores include Goodwill, 99 Ranch Market,[3] Marshalls, and El Mercado, an indoor swap meet.

The mall, with an expected cost of $12.5 million, was to be built on 62 acres (25 ha) at the southeast corner of Maryland Parkway and Desert Inn Road.

[4] Individuals involved in the project included partners Harry Lahr, Irwin Molasky, and Merv Adelson.

By 1966, the mall was known as the Boulevard Shopping Center, with the Dallas-based Haas and Hayne Investment Corporation as the owner and developer.

[18] The Boulevard Mall became one of the top shopping spots in the Las Vegas Valley, resulting in Maryland Parkway becoming a popular retail corridor.

The mall was scheduled to remain open during the renovations, with construction expected to begin in summer 2004 for completion in fall 2005.

[24][25] Rouse Properties, a corporate spin-off of GGP formed in August 2011, took over ownership and operations of the mall in January 2012.

[30][24] Sansone wanted to begin various renovations and sign up new tenants by summer 2014, with plans to conclude his overhaul of the mall in spring 2015.

The 70-tenant farmers market would be located outside the mall's main entrance on Maryland Parkway, and would include a large play area for children.

[23][41] The closure of Dillard's had a negative impact on several nearby tenants, which closed due to decreased foot traffic in that portion of the mall.

The Mexican Patriotic Committee, offering afterschool and parental programs as well as seminars, began operating at the mall in October 2011, in a space that had been vacant for five years.

The Mexico Vivo Dance Studio and Cultural Arts Center also opened in the mall around the same time, in a 6,380 sq ft (593 m2) space.

Ric Jimenez, the mall's general manager, said at the time:[11] There has been a demographic shift that is very typical of a lot of Southwestern cities.

Because of urban sprawl, people started leaving the core of the city for bedroom communities like Green Valley and Summerlin.

Up to that time, the mall had become a popular site for Hispanic events, which included hosting Fiestas Patrias, and a Cinco de Mayo festival, as well as the 2011 season of the reality television series La Academia.

[24][25] In 2013, the mall was the location of two large Filipino-related events, celebrating Pinoy pride and the Filipino Independence Day.

[25] That year, KMCC, an affiliate channel of the Spanish MundoFox network, announced a deal to relocate to a new 4,722 sq ft (438.7 m2) space inside the mall's east court that would include administrative offices and a control room.

[45][44] A 60,000 sq ft (5,600 m2) John's Incredible Pizza Company restaurant opened in December 2015, taking up the remainder of Dillard's ground floor.

[33] An Asian grocery store chain, 99 Ranch Market, also opened at the mall in 2015, occupying a 33,000 sq ft (3,100 m2) space formerly used as a Circuit City.

The sale allowed for plans to develop the large parking lot surrounding the store, with various possibilities having been discussed, including a hotel.

[49][50] In July 2019, Remington Nevada announced plans to redevelop the Sears building and approximately 17 acres of nearby parking as a new retail project, known as The Boulevard Plaza.

[56][57] In March 2016, Sansone Companies announced plans to add a 31,000 sq ft (2,900 m2) SeaQuest Interactive Aquarium inside the mall.

[60][61][33][62] Clown 'N Around, an attraction consisting of carnival games and small rides, operated at the Boulevard Mall for nearly 10 years, until the end of 2016.

[33][63] In March 2017, plans were announced for a then-unnamed 30,000 sq ft (2,800 m2) complex containing miniature golf, go-karts, and laser tag.

The complex was part of Sansone's continued strategy to add non-traditional tenants in response to retailers' struggle against online shopping alternatives such as Amazon.

Other planned aspects of the complex included a virtual reality attraction, multiple escape rooms, and an area for indoor archery tag, which would be played using rubber arrows.

[75] Call-center operator Sutherland Global Services, based in New York, planned to occupy the entire 103,000 sq ft (9,600 m2) second floor of the Dillard's store by summer 2015.

[77][78] Three months later, the 178,000 sq ft (16,500 m2) store was sold for approximately $3.5 million to a company associated with the Troesh family, who partnered with Roland Sansone on his purchase of the mall.

[81] At the end of the year, it was announced that Barton Associates, a Massachusetts staffing firm, had signed a lease for approximately 12,000 sq ft (1,100 m2) of office space inside the mall, near the recently opened TeleTech call center.

Also announced was a second call center, by 24-7 Intouch, a Canadian company which leased 54,000 sq ft (5,000 m2) with plans to begin operating in 2018.