The Box, originally named the Video Jukebox Network, was an American broadcast, cable and satellite television channel that operated from 1985 to 2001.
The network was distributed on cable and satellite providers, with additional carriage on over-the-air UHF television stations (mainly on low-power outlets);[1] most of these stations, which later became affiliates of MTV2 following the shutdown of The Box's US operations on December 31, 2000, have since been sold off as of 2012, while Viacom (now Paramount Global) retains ownership of the other remaining former Box affiliates.
Despite having his foot in the local Miami Bass scene, and employing hip-hop producers from abroad, none of its artists managed to produce a hit record; the label was shut down before Peters sold The Box to a group which included cable operator TCI and Island Records founder Chris Blackwell.
From 1990 to 1997, Garland, as Executive Vice President, played an essential role in the domestic and international launch of the interactive music channel.
ET on December 31, 2000; MTV2, which featured a mix of set rotation and viewer request music video blocks at the time, replaced the network on its affiliates, before eventually withdrawing broadcast carriage of MTV2 in the 2010s to return to a cable-only distribution model (the same strategy was pursued with Más Música TeVe a few years later to launch MTV Tres).
[4] An indirectly related offshoot service licensing the Box branding and format commenced broadcasts in the United Kingdom on 25 April 1992, under founding owner Video Jukebox Network International Ltd. Coinciding with the consolidation of the U.S. version with MTV2, MTV parent Viacom sold the UK channel to Box Television Ltd UK (EMAP) in October 2000.