The channel is dedicated to programming about outdoor sports, including hunting, shooting and fishing.

[1] The channel was launched on April 1, 2003, and was founded by Muskego, Wisconsin businessmen C. Michael Cooley and Todd D. Hansen.

An hour-long condensed version of Cam & Co., a news magazine/talk radio program produced by the National Rifle Association of America for SiriusXM Patriot, airs each weeknight.

[citation needed] In September 2009, the channel announced it would carry up to 100 original programs on its schedule starting in the fourth quarter of 2009.

However, when it reached a carriage agreement deal with DirecTV in January 2009, giving it national coverage, it became a cable and satellite only channel.