However the eight-year licence was awarded to Kute FM, in recognition of the support from UKRD and the Bristol Evening Post.
It proposed a soft rock and classic soul format, with ten hours dedicated to specialist music genres including R 'n' B and jazz.
In 2000 The Eagle changed name to Star 107.3 with a new slogan different playlist, integrating the licence remit into an adult contemporary music format.
[4] In 2004, Star underwent a slight frequency change to 107.2 MHz FM and a power increase to better cover Bristol.
[5] Star now shares studios with its sister station in the County Gates building on Ashton Road, Bristol.
On 20 January 2011, Star 107.2 owners Celador Radio, announced[6] that the station will re-brand to The Breeze 107.2 on 14 February 2011, following OFCOM agreeing to a format change.