[12] After Nowak created the short as the three-minute video presentation The Experience of Fliehkraft, it was shared as part of the art installation "A Lot of Civilisation" at various museums and international venues during 2011.

It was also presented at Ars Electronica in Linz, where it was awarded with an honorary mention,[3] and SIGGRAPH in Vancouver, British Columbia, where it received a juried runner up.

[19][20][21] As Nowak began sharing his faux blueprints and realistic clips as part of art installations, he also released The Centrifuge Brain Project.

"[12] Choosing a realistic approach, he chose the mockumentary style to allow viewers "to feel as if they were eye witnesses", and "to enhance the impact of the idea.

[12][22] With the added storyline and the narration by Leslie Barany as Dr. Nick Laslowicz, the short film debuted in October 2011, at Filmfestival Münster.

He explains how his company, the Institute for Centrifugal Research (ICR), officially doubts the generally accepted laws of physics and has developed tests of human mental endurance disguised as amusement rides.

ICR then joined forces with a company that built and distributed amusement park rides to develop projects and gain funding.

In 1991, ICR shifted its concentration to height, and developed the 2844-seat, 1-G "High Altitude Conveyance" (HAC), which initially confused riders who were unaware the ride took fourteen hours.

In 2003, ICR created the 10,000 horsepower 172-seat, 9-G "Steam Pressure Catapult" (SPC) to add a level of uncertainty which resulted in riders re-evaluating their own goals and aspirations.

[1] Writing in Huffington Post, Katherine Brooks called the film a hilarious mockumentary, adding "the visual renderings are mind-blowing enough.

"[2] DVICE offered that humans are thrill-seekers by nature, and explains that as the reason why some would "leap from a 1,149-foot-tall tower or wait in line to ride the world's steepest roller coaster.

"[24] Casey Chan of Gizmodo praised the film, writing "I don't like riding roller coasters because I'm a big weenie when it comes to mechanical excitement.

The film follows the studies of pseudo-mad scientist Dr. Nick Laslowicz and his wild amusement park prototypes, brought to life by some impressive visual effects work.

Sometimes it is a bit shocking – but also an honor and a compliment because it means that the film was convincing,[31] and that to "amusement park enthusiasts it feels almost like a pity that these rides are not real.