Later editorial practice meant an end to such stories and an increased focus on celebrity news and sexual revelations.
In September 2008, The Sport was criticised by the Press Complaints Commission for glamourising suicide by publishing a "Top yourself tourism list".
The soccer crossword positioned in the back pages alongside the football journalists reports was unique in the fact that the clues were solely devoted to questions which related to the country's national game.
The Sport claimed to have launched the careers of numerous models, among them Louise Hodges who modeled throughout the 1990s Linsey Dawn McKenzie, who began posing topless for the newspaper in 1994, and Cherry Dee who began posing topless for them in 2003 when they were both 16 (the legal age for such activity in the United Kingdom at the time).
The papers were relaunched in April 2008 under the editorial leadership of Barry McIlheney and James Brown, the founder of Loaded.