The debacle and strategic mistakes leading to this cost both companies dearly: Microsoft took a 7 Billion dollar write-down, and Nokia suffered a 90% loss in Market capitalization.

According to the book major reasons for Nokia's decline include a pervasive bureaucracy leading to an inability to act, destructive internal competition and the failure to realize the importance of lifestyle products like the iPhone.

[4] The author discusses a theory that skewed decision making during the tenure as CEO of Stephen Elop was due to his conscious desire to do deals specially favorable to his former employer of Microsoft; Cord admits that Elop’s actions appear suspicious, but maintains that they were all logical at the time in the eyes of subordinate Nokia executives who agreed with the decisions [4] After the completion of the author’s first book in 2012, Mohamed 2.0: Disruption Manifesto, his Finnish publisher asked him to write a book about Nokia.

[1] The book generated considerable attention from the press as it claims Sun Microsystems' co-founder Scott McNealy had been offered the job of Nokia CEO in 2010 but declined.

The board of directors next looked to promote long-time Nokia executive Anssi Vanjoki, but were stymied by major American investors, including Morgan Stanley, who demanded an outsider be chosen.