In July 1989, after three decades of expansion in Austin, IBM announced its intentions to build 1 million sqft of office space east of Burnet Rd on the property now known as Broadmoor.

[15] 2004 saw the demolition of Century Oaks Park, a multi-purpose recreational facility for IBM employees and their families, and the start of construction on the initial 57 acres (23 ha) Domain: Phase I.

[16] The city of Austin expects to take in about $40 million in sales and property taxes over the 20 years of the incentive agreement.

[17] The first phase of the project, The Domain, opened on March 9, 2007, and includes 700,000 square feet (65,000 m2) of restaurants, office space, upscale retail stores, apartments, and a hotel.

The shopping center notably is also one of the short list of locations containing outlets for two new store concepts — Abercrombie & Fitch Co.'s RUEHL 925, targeting affluent young professionals, and American Eagle Outfitters' adventure-oriented Martin + Osa.

[20] Domain Crossing added an additional 350,000 square feet (33,000 m2) of retail stores, restaurants, and apartments, as well as a theater - Gold Class Cinema - and other entertainment options.

[21] Simon Property Group announced that a 200,000 sq ft (19,000 m2), three-story Dillard's would open during spring 2009 in the primary portion of the project.

Simon Property Group opened up a "great lawn venue" in Phase 2 that hosts live bands from 6 to 9pm on weekends, and food trucks.

Some specific tenants include CB2, AT&T, Nordstrom, Apple, Restoration -Hardware, Archer Hotel Austin, Salvation Pizza, The Dogwood, Sainte Genevieve, Viva Day Spa, East Side King, Lavaca Street Bar, Kung Fu Saloon and Birds Barbershop.

Austin businessman and civic activist, Brian Rodgers, leader of Stop Domain Subsidies, sued the City of Austin and Endeavor Real Estate Group in 2004, claiming Endeavor purposely misled the city in order to receive what he argued amounted to $65 million in tax subsidies.

The suit was settled out of court, with the settlement allowing the City of Austin to back out of deal with no penalties.

[37] The charter amendment, which would have prevented the city from giving tax incentives to retail projects, appeared on the ballot for the November 2008 election as Proposition 2, but was ultimately narrowly defeated at 48%.

[citation needed] As part of their Chapter 11 proceedings, Borders closed their bookstore at The Domain in April 2011.

925, Oakville Grocery, Sony Style, Orange Cup and Bettysport all operated locations at the Domain at one time.