The Dreft Star Playhouse was a daytime radio program in the United States, presenting adaptations of romantic movies in serial form.
"[3] The Dreft Star Playhouse was classified as "prestige drama" by one source.
"[2] Programs presenting adaptations of movies proliferated on nighttime radio.
Perhaps the longest was "Dark Victory," starring Cathy Lewis, which ran for six weeks in daily quarter-hour doses.
[7] Dunning called The Dreft Star Playhouse "an ambitious undertaking," noting that the program spent "up to $3,000 per week for 'name' talent.