The Edsel Show

[1] Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits, estimated at $250,000, could go to them in a tax efficient way.

[4] During the show's opening musical number, "Now You Has Jazz", Crosby introduces each member of the Armstrong band prior to a brief solo from all.

In order: Edmond Hall on clarinet, Trummy Young on trombone, Billy Kyle on piano, Squire Gersh on double bass, and Barrett Deems on drums.

CBS pre-empted its regular-Ford sponsored hour in the Sunday 8pm EST slot, The Ed Sullivan Show, for one evening only.

“The Edsel Show, a special kick-off for Ford’s new line of cars on tv, was a smooth, fast ride all the way.

In fact, without even seeming to try, it shaped up as one of video’s top musical offerings, in the same class as the Mary Martin-Ethel Merman layout several years ago, on the ‘Ford Jubilee’ show.

A Trendex rating represents the percentage of TV homes in fifteen major cities, including New York, that are tuned to the program specified.

[4] The show was performed at CBS Television City in the afternoon in California and broadcast live in the eastern part of the country.