The book then discusses various strategies that can be and are being utilized, such as cage-free egg campaigns, vegetarian activism, and innovative food technologies such as plant-based and cellular agriculture.

Some reviewers emphasized Reese's background growing up in Texas near cattle ranches, while noting the challenges of reaching a wide audience with a conventional vegan message.

[1] Molly Brown at GeekWire and Kelsey Piper at Vox emphasized the transition happening from the conventional "vegan diatribe" to approaches focused on mass consumer appeal and innovative food technology.

Nathan J. Robinson wrote:[5] The End of Animal Farming is written from the "effective altruist" point of view, and carries both that movement's best and worst tendencies.

It might be a refreshing shift in tone from the extreme compassion and occasional sanctimony that can surround arguments for animal welfare, and it's certainly a sensible way to organize the activities of an advocacy group—but as the engine of a work of nonfiction, the constant emphasis on efficiency runs a little cold.