As of November 2024, the retailer has 166 stores across the United Kingdom, Jersey, the Isle of Man, as well as some franchises in Asian territories.

The company then underwent massive expansion and, by 2001, the chain had opened its 25th shop, located in the Victoria Centre in Nottingham.

[13] In December 2018, The Entertainer announced it had rescued Poly Toys in Spain from administration, with 57 stores and 350 jobs saved.

[14] In February 2019, The Entertainer purchased Early Learning Centre from Mothercare, which included 520 international franchise outlets.

[17] In October 2020, The Entertainer started a trial programme with Asda, replacing the supermarket's existing toy aisles with branded concessions in selected stores.