ToyZone was a British high-street chain of stores, predominantly selling toys and novelty items.

The company's online efforts were backed by TV presenter Jonathan Ross, Tom Hunter and Matthew Freud.

In 1998, the chain began national recognition due to its online operations, and former director of Toys R Us, Jo Hall, became appointed as the company's head.

[4] The chain gained backing from Matthew Freud, Tom Hunter and TV presenter Jonathan Ross.

[5] In 2001, the company failed to gain a head over Toys R Us, eToys and Amazon, and closed its online operations, instead partnering with Toymonkey.com.