The Firm is Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7.

Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame.

In The Firm, a group of professionals compete in an elimination-style competition to find the next corporate high-flyer.

[1] The Firm has two corporate leaders, and a CEO, who all judge the candidates at different stages: Season 2 received over 500 applications in a nationwide search from January to April 2008.

In addition to academic qualifications, individuals were selected based on their desire to excel, ambitious nature, focus, dedication and readiness to take charge.