The Flow (website)

The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.

[1][2] In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person".

[3] In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars.

[8] In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out,[9] later becoming the section editor of "Music" on the site Afisha Daily,[10] and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.

[11] On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".