It features interviews with protagonists of the contemporary art scene and premiered on 10 November 2010 in Berlin.

[3] The documentary starts with a short prologue (Niermann taking a bath in the Schlachtensee lake in Berlin), followed by the actual interviews which are divided into four main chapters: In the interview series, the focus is on how the art business works and how an artist can be successful and create a lasting work of art.

In the course of the film, Niermann develops the idea for an epochal work of art in an exemplary manner.

They ask how much a collector would have to pay to have the castle temporarily pulled down and then the pyramid peeled out of the mountain as planned.

Featured artists, curators, collectors, and critics include (in order of appearance):[4]