[3] Tiku Raval is the current president of The General.

"[6] Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company.

[7] The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana.

The General offers coverage in 47 states excluding Alaska, Hawaii, and Michigan.

1- Shortlist (Highest Award Level) (Second Award Level) Federation Interactive Campaign > 047 - Online/Interactive Campaign Social Behaviour & Cultural Insight Consumer Services/ B2B The General #91 2022 #34 2022 In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category.