"[5] Edison, in an interview with publishing blog Galley Cat, said, "Either you see this as a hyper-intellectual exercise in promoting the lexicon of oenology as a valid critical system while simultaneously subverting it and subjecting it to ridicule—or you think it is just some dudes who want to drink some really good wine and listen to Led Zeppelin.
I can't think of any other band that shows so much depth and development, both within individual songs and across entire records," adding, that the wine pairings were both "freakishly sophisticated and patently absurd.
"[5] The first Great Led Zeppelin Wine Pairing was held at Becco restaurant in New York City on March 17, 2009, and received excellent reviews and widespread media attention.
"[7] The menu, created by chef Billy Gallagher, featured six courses, each paired with wine and select Led Zeppelin songs, as follows: ~Antipasto~ "The Song Remains the Same" Grilled Calamari & Dandelion Salad with Hard-Boiled Egg Champagne 1er Cru Vertus NV, Guy Larmandier (France) Gruner Veltliner Smaragd Terrassen 2007, Domane Wachan (Austria) ~Primi~ "Going to California" Pappardelle with Wild Mushroom Ragu Pinot Noir Knox Alexander 2006, Au Bon Climat (California) "Black Dog" Black Spaghetti Arribiata with Sautéed Shrimp Malbec 2005, Tritono (Argentina) ~Secondi~ "Kashmir", "Whole Lotta Love" Bistecca alla Becco Black Angus Rib-Eye Steak grilled Medium-Rare with Garlic Mashed Potatoes & Sauteed Broccoli Rabe Barolo Vigne Rionda 2000, Oddero (Italy) ~Dolci~ "Tangerine" Farm Fresh Tangerines Moscato d’Asti 2008, Vietti (Italy) "Custard Pie" Vanilla Custard Pie & Led Zeppolini The second Great Led Zeppelin Wine Tasting was held at City Winery in New York City and featured the Led Zeppelin Tribute band Six Foot Nurse performing live with special guest Scott Ian from the band Anthrax.
"[8] Mike Edison: "Back when I was in seminary school, attempting to pair Boones Farm apple wine with "Stairway to Heaven" and having disastrous results, I stumbled upon this little theory: "Led Zeppelin IV" is the record that when you're stoned and listening to it really loud you think the phone is ringing when it's really not.