This history, although mostly fictitious, does mention real cartoonists like Doug Wright, Jimmy Frise, Arch Dale, and Peter Whalley, all of whom were supposedly members of the Brotherhood.

Originally Seth intended this story to be a personal project and did not draw it with readers in mind so when Tom Devlin of Drawn & Quarterly suggested publishing it, he wasn't sure.

Eventually Seth agreed but, because he wasn't happy with a lot of the book, redrew about two-thirds of it over a two-month period.

Located on this street is the local branch of the Great Northern Brotherhood of Canadian Cartoonists, a once proud institution now in decline.

Seth looks down on the courtyard – the fountain is filled with garbage, the statue vandalized – and he admits that he exaggerated his account of history.